In an era where environmental consciousness is paramount, the events industry is not exempt from the growing demand for sustainability. Companies and organizations are increasingly seeking ways to reduce their environmental footprint, and one effective strategy is to use fractional event planners. These professionals, who work on a part-time or project-specific basis, are proving to be invaluable assets in the quest for greener events. Here’s how fractional planners can assist businesses in organizing eco-friendly gatherings, from sourcing sustainable materials to implementing green practices.
The Rise of Fractional Planners
Fractional planners are seasoned event professionals who offer their expertise on a fractional basis. This model allows businesses to tap into high-level skills without the commitment of a full-time hire, which is particularly beneficial for companies looking to host occasional events or those with limited budgets. Fractional planners bring a wealth of experience and a fresh perspective, essential in integrating sustainable practices into event planning.
Sourcing Sustainable Materials
One primary way fractional planners contribute to eco-friendly events is by sourcing sustainable materials. They have the knowledge and connections to find vendors that supply biodegradable, recyclable, and ethically sourced products. From invitations made of recycled paper to eco-friendly decor and biodegradable utensils, fractional planners ensure that every aspect of the event aligns with green principles.
Venue Selection and Energy Efficiency
Choosing the right venue is crucial in minimizing an event’s environmental impact. Fractional planners excel in identifying and negotiating with venues that prioritize sustainability. They look for locations with LEED certification, energy-efficient lighting, and waste reduction programs. Moreover, they can advise on optimal venue layouts to reduce energy consumption and enhance natural lighting.
Implementing Green Practices
Beyond materials and venues, fractional planners are adept at integrating green practices into the event lifecycle. They develop strategies for waste management, such as setting up recycling and compost stations. They also recommend digital alternatives to printed materials, reducing paper waste. Additionally, fractional planners encourage using renewable energy sources and carbon offset programs to mitigate the environmental impact further.
Sustainable Catering Solutions
Food and beverage services are a significant aspect of any event, often generating considerable waste. Fractional planners work with caterers who offer sustainable options, such as locally sourced, organic, and plant-based menus. They also plan for portion control and donate surplus food to minimize waste. Reusable or compostable serving ware is another standard recommendation from these planners.
Transportation and Logistics
Transportation is a major contributor to an event’s carbon footprint. Fractional planners promote the use of public transportation, carpooling, and shuttle services to reduce individual car usage. They also coordinate with vendors and suppliers to consolidate deliveries and reduce emissions. They may suggest virtual attendance options to cut down on air travel for international events.
Measuring and Reporting Sustainability
A key aspect of sustainable event planning is the ability to measure and report on the event’s environmental impact. Fractional planners implement metrics to track waste reduction, energy consumption, and carbon emissions. They provide detailed reports that not only highlight the successes but also identify areas for improvement. This transparency is essential for businesses committed to ongoing sustainability efforts.
Incorporating sustainability into event planning is no longer a niche consideration; it’s a necessity. Fractional event planners offer a practical and effective solution for businesses striving to go green. Their expertise in sourcing sustainable materials, selecting eco-friendly venues, implementing green practices, and measuring environmental impact makes them invaluable partners in the journey towards sustainability. By leveraging the skills of fractional planners, businesses can host memorable events that are as kind to the planet as they are to their attendees. Furthermore, the commitment to sustainability has grown within the event industry, with many organizations aligning their action plans with the UN’s 17 Sustainable Development Goals (SDGs), demonstrating a unified approach to sustainability in the events industry.
Book an initial consultation and find out how Kinship Kollective can help you execute your event in a sustainable way.
